Twitter is fast becoming a viral distribution platform for not just the NYT´s news - but everyone´s content. Record labels have spent a decade fighting an unwinnable war against viral distribution - file-sharing - and have destroyed their ability to create value in the process. Newspapers are making the same mistake - and acquiring Twitter would turn the tables. [However,] if Google snaps up Twitter instead, it likely really will be the end of newspapers as we know them.
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