neighborhoodr-williamsburg:

Goods will be located at the corner of Metropolitan Avenue and Lorimer Street, and will feature a menu of what Goodman describes as “really simple, classic dishes made with really, really good ingredients.” (via With Goods, 3rd Ward Brings Trailer Park Dining to Williamsburg - New York Restaurants and Dining - Fork in the Road)

Ohhh, THAT’s what that is.  Awesome!